We appreciate your business and are delighted that you choose to shop with us. We are always looking for ways to save you money by offering every day low prices and hundreds of sale items every week. Now, we want to do even more, by making your shopping with us, a rewarding experience. Every dollar you spend while using our rewards card will earn points towards great rewards! The more you shop the more you earn.


  • Membership in Hurley's Advantage Program is free!
  • Your Hurley's Advantage Card is active but it must be re-registered for you to take benefit from our new point-for-dollar rewards. Register now.
  • Register your Card online to receive 50 Bonus Points! OR Call (800) 255-2639 to register over the phone.
  • Registration with a valid email address will allow you to receive email only specials and your Hurley's Advantage Account information!

Advantage Reward

  • Your Reward. Your choice. Earn points with every Hurley's Marketplace purchase, and then redeem your points for the rewards you choose!
  • We have a huge variety of reward choices - Hurley's Gift Cards, and hundreds of gift items to pick from!
  • You'll never stop earning points, but any unredeemed points will expire 180 days after they are earned.

Email From Us

  • We use your email address to give you free gifts, special offer opportunities, updates on your Advantage Account balance, and reminders of redemption end dates.
  • We will not overwhelm your inbox or share your personal information.
  • Please add us to your email "safe list".
  • You can opt out of receiving our emails at any time by clicking the "unsubscribe" link at the bottom of the email.

Other Facts

  • Purchases of gift cards and money orders are not eligible for Advantage points.
  • Your account information is secure and will never be sold or distributed.